Meet Our Team
Laura Crawford
Partner, The William Heath Co.
Growth Strategist & Acquisition Entrepreneur
Laura Crawford leverages two decades of executive creative leadership to transform and scale service-based businesses with intention and impact. With an MFA in Media Design and a background spanning brand marketing, product strategy, and UX innovation, Laura blends deep creative insight with data-driven business acumen.
She has led global design teams across enterprise SaaS, automotive, and real estate, driving measurable growth and category innovation. Her experience guiding AI-infused user experiences and launching high-performing brand platforms gives her a unique edge in repositioning legacy businesses for the future.
Through The William Heath Co., Laura seeks to acquire and grow businesses in industries where design, operational excellence, and customer experience intersect—like landscape architecture, kitchen and bath, and specialty design-build services. Her thesis is rooted in care, creativity, and long-term value creation.
Delna Balsara
Partner, The William Heath Co.
Growth Strategist & Acquisition Entrepreneur
Delna Balsara is a seasoned creative executive and strategic partner at The William Heath Co., where she brings a design-first mindset to Acquisition Entrepreneurship. With an M.S. in Industrial Design and a 20-year track record leading multidisciplinary teams, Delna specializes in transforming service-based businesses into brand-driven, experience-focused market leaders.
Her expertise in brand development, team leadership, and customer experience design is especially potent in verticals like landscape architecture, pool and hardscape design, and kitchen & bath remodeling—industries where quality, aesthetics, and trust drive differentiation. She applies design thinking and operational strategy to elevate acquired businesses, modernize customer journeys, and unlock long-term enterprise value.
Delna’s leadership is key to The William Heath Company’s thesis: growing legacy service companies with care, creativity, and intention.
Our Mission
To acquire, thoughtfully lead and grow small service-oriented businesses that are rich in culture and craftsmanship. We aim to honor the legacy of each business while infusing modern systems and thoughtful design to unlock their next chapter.
Our Values
People First
Relationships are everything. We honor the culture, customers, craftspeople, and communities who make a business truly great.
Design as Strategy
Design isn’t a luxury—it’s a lever. From customer experience to team culture, good design drives good business. It’s a tool to elevate operations, experience and value.
Legacy Matters
We invest in building resilient companies that are meant to last generations. We’ll grow thoughtfully and keep the spirit of the business alive.
Investment Criteria
We look to acquire and grow service-based businesses rooted in craftsmanship, creativity, and culture. We believe the most enduring companies are built not just with capital—but with care.
From pool design studios and landscape design to boutique builders, we partner with businesses that transform space and experience. Our role is to preserve what makes them special while guiding them into their next chapter—with modern systems, thoughtful design, and an unwavering focus on people.
Industry Focus:
Service-based businesses in sectors such as:
Home services: HVAC, Plumbing, Electrical, Solar, Logistics/Storage
Landscape design & Architecture
Construction & Contracting, Pool, Kitchen, Bath & Tile, Remodeling
Home Healthcare, Health & Wellness
Business Services
We are seeking a great business with:
At least 10 years of successful operating history
Solid EBITDA (or SDE), ideally between $700K and $1.65M
A strong, committed team already in place
Our promise is to protect the legacy you've built while helping the business grow thoughtfully into the future.
Business Age:
10 + years
Financial Profile/ EBITDA:
Annual revenues between
$700K–$1.65M
Geographic Preference:
United States, preference to the West Coast, with a focus on businesses that have a strong community presence.
Design Thinking as a Blueprint for Business Growth
As career creative executives, we’ve spent over 20 years applying Design Thinking to solve complex business challenges—shaping products, brands, and systems that grow companies from the inside out. This same mindset makes us uniquely positioned to buy, operate, and scale service-based businesses.
Design Thinking principles align with acquisition entrepreneurship by:
Empathizing with people with a user-first lens to improve services and retention
Identifying pain points through system-level thinking to streamline processes and unlock capacity
Designing thoughtful, scalable solutions in a culture of creativity that empowers teams
Testing, iterating, and delivering value through strategic branding to elevate reputation, value, and revenue
We don’t just buy businesses. We build better versions of what already works—with care, intention, and creativity.
Advisory Board
We work with Acquira, an advisory / investment firm providing training, coaching, and capital.
Contact us.
If you're a business owner considering succession or a partner aligned with this vision, let's start a conversation.
info@wmheath.com
(925) 678-0216