The Team
Laura Crawford
Partner, The William Heath Co.
Laura Crawford brings 20+ years of creative leadership to her next chapter: thoughtfully acquiring and growing a service-based business. With an MFA in Media Design focused on interactive objects and spaces, and a career that spans brand marketing, product strategy, and UX innovation, she combines a strong creative instinct with sharp business acumen.
Over the years, she’s led global design teams in industries like SaaS, automotive, and real estate—building brands, shaping user experiences, and driving real business results. Her work with AI-powered tools and next-gen platforms has helped legacy companies stay ahead of the curve and connect with modern audiences.
Now, through The William Heath Co., Laura is looking for a business where creativity, operational excellence, and standout customer experience come together. Her approach is grounded in care, collaboration, and a commitment to long-term growth—for both the business and the people behind it.
Delna Balsara
Partner, The William Heath Co.
Delna Balsara is an award-winning creative leader and partner at The William Heath Co., where she brings a design-first mindset to the world of Acquisition Entrepreneurship. With a master's in Industrial Design and over two decades of experience in the field of Experiential Marketing, leading creative teams, she's passionate about turning service-based businesses into standout brands with unforgettable customer experiences.
Having begun her career on the floors of fabrication houses and ultimately leading global experience and event initiatives for Fortune 500 companies, Delna brings rare end-to-end fluency — from how things are made to how they move markets. She blends brand thinking with smart operational strategy to modernize companies, reimagine their customer journeys, and build long-term value.
At The William Heath Co., Delna's thoughtful, hands-on approach is central to their mission: growing legacy service businesses with creativity, care, and intention.
Our Mission
We’re here to carry forward a business built on care, craftsmanship, and strong community roots. Our goal is to honor what already works—its culture, team, and reputation—while bringing in fresh energy through thoughtful design, smart systems, and steady leadership. We're not looking to flip or disrupt. We’re here to grow something meaningful for the long haul.
Our Values
People First
Relationships are everything. We honor the culture, customers, craftspeople, and communities who make a business truly great.
Design as Strategy
Design isn’t a luxury—it’s a lever. From customer experience to team culture, good design drives good business. It’s a tool to elevate operations, experience and value.
Legacy Matters
We are looking for resilient companies that are meant to last generations. We’ll grow thoughtfully and keep the spirit of the business alive.
Advisory Board
We work with Chris Finlay, who leverages his successful 40-year track record and experience as the CEO of Lloyd Jones, to mentor, guide, and support the William Heath Co.
Additional guidance is provided through Acquira, an advisory / investment firm providing training, coaching, and capital.
We are pre-qualified with SBA lending partners and have assembled an experienced team of advisors to support a disciplined and efficient acquisition process.
Our Aproach
As creative and operational leaders, we've spent more than 20 years helping organizations grow by improving customer experience, strengthening teams, solving operational challenges, and building trusted brands.
We bring that same approach to business ownership:
Understanding customers and employees to improve retention and service
Identifying operational bottlenecks and opportunities for growth
Implementing practical, scalable improvements
Strengthening brand reputation and customer experience
Our goal is simple: preserve what already makes a business successful while thoughtfully building on its strengths for the future.
Contact us.
If you're a business owner considering succession or a partner aligned with this vision, let's start a conversation.
info@wmheath.com
(925) 678-0216