The Team
Laura Crawford
Partner, The William Heath Co.
Growth Strategist & Acquisition Entrepreneur
Laura Crawford brings 20 years of creative leadership to her next chapter: thoughtfully acquiring and growing a service-based business. With an MFA in Media Design and a career that spans brand marketing, product strategy, and UX innovation, she combines a strong creative instinct with sharp business acumen.
Over the years, she’s led global design teams in industries like SaaS, automotive, and real estate—building brands, shaping user experiences, and driving real business results. Her work with AI-powered tools and next-gen platforms has helped legacy companies stay ahead of the curve and connect with modern audiences.
Now, through The William Heath Co., Laura is looking for a business where creativity, operational excellence, and standout customer experience come together. Her approach is grounded in care, collaboration, and a commitment to long-term growth—for both the business and the people behind it.
Delna Balsara
Partner, The William Heath Co.
Growth Strategist & Acquisition Entrepreneur
Delna Balsara is an award-winning creative leader and partner at The William Heath Co., where she brings a design-first mindset to the world of Acquisition Entrepreneurship. With a master’s in Industrial Design and over two decades of experience in the field of Experiential Marketing, leading creative teams, she’s passionate about turning service-based businesses into standout brands with unforgettable customer experiences.
Delna’s sweet spot? She blends brand thinking with smart operational strategy to modernize companies, reimagine their customer journeys, and build long-term value.
At The William Heath Co., Delna’s thoughtful, hands-on approach is central to their mission: growing legacy service businesses with creativity, care, and intention.
Our Mission
We’re here to carry forward a business built on care, craftsmanship, and strong community roots. Our goal is to honor what already works—its culture, team, and reputation—while bringing in fresh energy through thoughtful design, smart systems, and steady leadership. We're not looking to flip or disrupt. We’re here to grow something meaningful for the long haul.
Our Values
People First
Relationships are everything. We honor the culture, customers, craftspeople, and communities who make a business truly great.
Design as Strategy
Design isn’t a luxury—it’s a lever. From customer experience to team culture, good design drives good business. It’s a tool to elevate operations, experience and value.
Legacy Matters
We invest in building resilient companies that are meant to last generations. We’ll grow thoughtfully and keep the spirit of the business alive.
Design Thinking as a Blueprint for Business Growth
As career creative executives, we’ve spent over 20 years applying Design Thinking to solve complex business challenges—shaping products, brands, and systems that grow companies from the inside out. This same mindset makes us uniquely positioned to buy, operate, and scale your business.
Design Thinking principles align with acquisition entrepreneurship by:
Empathizing with people with a user-first lens to improve services and retention
Identifying pain points through system-level thinking to streamline processes and unlock capacity
Designing thoughtful, scalable solutions in a culture of creativity that empowers teams
Testing, iterating, and delivering value through strategic branding to elevate reputation, value, and revenue
We build a better version of what already works—with care, intention, and creativity.
Advisory Board
We work with Chris Finlay, who leverages his successful 40-year track record and experience as the CEO of Lloyd Jones, to mentor, guide, and support the William Heath Co.
Additional guidance is provided through Acquira, an advisory / investment firm providing training, coaching, and capital.
Contact us.
If you're a business owner considering succession or a partner aligned with this vision, let's start a conversation.
info@wmheath.com
(925) 678-0216